About Us
Hi, we are Marle´ and Waldemar Coetsee.
As parents of both a nine-year-old and a one-year-old, we have experienced firsthand how overwhelming the world of baby and toddler products can feel.
Everywhere you look, parents are encouraged to buy more and more. But over the years, we have learned something important. Children do not need endless products filling cupboards.
What they truly need are the basics done well.
They need protection when they are outdoors. They need products that support everyday comfort and routine. They need books that spark imagination, curiosity and creativity.
That simple idea became the foundation for Wolf Wolf Kids.
Founded in 2013, in Johannesburg, South Africa, Wolf Wolf Kids was created with a simple vision: to build a proudly South African lifestyle brand for parents and children that feels both locally rooted and globally inspired.
We created this brand to offer families thoughtfully chosen essentials that serve a real purpose. Products that reflect a grounded, playful, and authentic South African childhood, while maintaining the quality parents deserve.
Our designs combine timeless colours and modern aesthetics with playful details that spark imagination. A simple sun hat becomes an adventure when it features little animal ears. Everyday essentials become products children genuinely love to wear and use.
We're equally passionate about how our products are made. Every Wolf Wolf Kids item is proudly manufactured in South Africa, supporting local skills, local businesses and local communities. We believe meaningful employment has the power to transform lives, strengthen families and contribute to a brighter future for our country.
Wolf Wolf Kids is more than a collection of products. It's a celebration of childhood, family and the people who help bring thoughtful ideas to life.
Our goal is simple:
To become your trusted destination for preschool essentials, practical everyday products and meaningful gifts that truly add value.
At Wolf Wolf Kids, we believe in products children actually want to wear and use, making everyday life easier for parents too.
Thank you for being here! We hope you feel the spark of adding some Sheshisa! magic to your everyday!
